De-Generate is a publication developed as part of the A.K.A Project, where the brief was to construct a fictional persona and let their characteristics drive every design decision.

I created a persona of a copywriter paranoid about A.I replacing his job, using the project as an opportunity to explore publication design for the first time. Typography became the primary tool of expression, guiding layout, pacing, and hierarchy across the spreads.

As the book progresses, typographic systems gradually break down, mirroring the persona’s descent into paranoia. Through scale, density, disruption, and repetition, the publication uses type not just to carry content, but to embody psychological tension and narrative collapse.