Tomatometer Explained is a motion graphics explainer that breaks down what the Rotten Tomatoes score actually represents. The project focuses on translating a commonly misunderstood metric from Rotten Tomatoes into a clear, accessible narrative using motion as the primary communication tool. The process moved from research and moodboarding to define the visual tone, to an animatic to structure timing and pacing, followed by rough and final animation passes and sound design. Each stage focused on refining how motion, sequencing, and hierarchy could simplify complex information into an intuitive viewing experience.